Sponsorship Opportunities

Getting your brand, products and above all, people in front of decision makers is an opportunity that doesn't come around often. Sponsorship allows you to do just that, by providing a platform for you to speak to the public and not at them.

Sponsoring one of IIR's high quality events gives you the opportunity for two-way communication between your Company and your target market in an environment that matches and doesn't intrude on their lifestyle.

What is Sponsorship:

Sponsorship is the financial support of an activity, used primarily to reach new business opportunities. Event sponsorship allows you to reach specifically targeted niche markets without any waste, whilst providing qualitative feedback.

Sponsorship is a more subtle way of bringing your company to the front of consumer's minds and works best as part of an integrated marketing communication effort.

In a nutshell Event Sponsorship is 3 months worth of meetings with your target market in just a few days.

Benefits of Sponsoring one of IIR's Events:

• Drive Sales
  Use event sponsorship as a hook to drive sales
• Product Showcasing, Launches and Sampling:
  IIR provides the platform for you to showcase existing products or launch a new product to a niche market, your market
• Create Awareness and Visibility:
  Enjoy wide exposure to targeted audiences through electronic, print and face-to-face communication. Be seen as an active supplier to your industry.
• Differentiation from competitors:
  Gain a competitive advantage by creating a relationship between the consumer and your brand.
• Increase Brand Loyalty:
  Loyal customers are a company's most valuable asset. Emotional logic is the single most important business driver, without emotion a product or service is just like every other. Event Sponsorship gives you the opportunity to create a relationship with your consumers.
• Change, Create or Reinforce your Brand/Image:
  Sponsorship gives you the opportunity to do this through face-to-face communication which comes across as more authentic than other forms of communication.

IIR has over 35 years experience in local and global markets and are the market leader in knowledge transfer. Our events are of the highest calibre and have helped bring thousands of companies closer to meeting their business goals through sponsorship.

Here are a few ideas of what can be included into your Tailor-Made Sponsorship Package:

Contact IIR TODAY and let us provide the platform for you to meet your Target Market

Take the pre sponsor questionnaire here

Contact:	Natalie Barker
Position:	Business Development Manager
Telephone:	+27 11 771 7135 (direct)
Mobile:	082 388 4422
Email:	nbarker@iir.co.za

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